Social Media Essentials
Course Details:
♦ 100% online.
♦ No time limit.
♦ Approx 10-20 hours of coursework.
♦ Assessment is multiple choice (no video).
♦ CECs and completion certificate delivered within 24 hours of completion.
♦ Lifetime access to all coursework.
Course is registered with NASM/AFAA (2CEUs).
Curriculum
Facebook Essentials
Module 1: Introduction to Social Media Marketing
Introduction to Social Media Marketing
ChatGPT
Module 2: Personal Facebook Profile
Introduction
Personal Profile
Facebook Algorithm
General Principles
Engagement Posts
Lead Generation Posts
Sales
Straight Promo
Weekly Tip
Read
Saved Posts
FB Live Tips
Summary
Module 3: Organic Facebook Marketing
Introduction
Join Groups
Interaction
Asking vs Selling
Lead Generation
Straight Promotion
Leveraging Off Clients
Client Testimonial
Online Trainers
Module 4: Paid Facebook Marketing
Introduction
Strategy
Anatomy of an Ad
Picking the Photo
Step by Step Walk Through
Downloading Your Leads
Module 5: Sales from Facebook Ads
Introduction
Email Software
Sales Training with Ryan McKenzie (Introduction)
Ep 25 Ryan McKenzie I Hate Selling
Module 6: Facebook Groups
Introduction
VIP Facebook Group
Community Facebook Group
Bonus: Organic Social Media with Dan Henderson
Introduction
Organic Social Media with Dan Henderson
Instagram Essentials
Module 1: Course Introduction
Get an overview of the course and learn how to leverage Instagram as a powerful tool to grow your brand and make meaningful connections.
Module 2: Instagram Bio
Master the art of crafting a compelling Instagram bio that captures attention and communicates your brand’s identity effectively.
Module 3: The Feed
Learn how to curate a visually appealing and cohesive Instagram feed that attracts followers and keeps them engaged.
Module 4: Instagram Stories
Discover how to create engaging Instagram Stories that connect with your audience, boost interaction, and showcase your brand’s personality.
Module 5: Growing Your Instagram
Explore proven strategies to grow your Instagram following organically, including best practices for engagement and increasing reach.
Module 6: Making Sales from Social Media
Uncover the secrets to turning Instagram followers into paying customers, using social media as a direct sales channel for your business.
Module 7: Expert Interviews
Gain insights and tips from industry experts on how to optimize your Instagram strategy and achieve success on the platform.
Social Media Essentials
Course is registered with NASM (2CEUs)and AFAA (2CEUs)
$199 SGD
Delivery Method
Overview
All courses are delivered 100% online and completely self-paced, giving you the flexibility to study around your own schedule.
Course Content
All course components are completed through our interactive online learning platform. Content is delivered via video lectures, powerpoint presentations, online eBooks and audio books — so you can learn in the style that suits you best. You can log in anytime, from anywhere, to work through the material.
Assessments
Assessments are all multiple-choice questions designed to test your knowledge and application. You have unlimited assessment attempts so even if you don’t pass the assessment at first chance, you can resubmit at no extra cost.
Completion Certificate
On completion of your assessment you will automatically receive your completion certificate and CEUs.
What Support is Available?
Email to Support Team
If you encounter any technical issues or have general questions about the course, you can reach out to our dedicated support team. We’re here to assist you with any concerns you may have, ensuring a smooth learning experience.
Email to Course Presenter
For course-specific questions, you can directly email the course presenter. Whether you need clarification on the material or advice on applying the concepts, the presenter is available to guide you through the content. Contact details will be provided within the course materials.
Access to a Private Facebook Group
Join our Facebook group for course participants, where you can connect with peers, share insights, and ask questions. The group is a supportive community where both fellow students and course instructors are active, offering additional tips and encouragement as you progress.
